Creamy like milk chocolate, but also richer and darker too”. Look at the Cadbury 'Darkmilk - Jason Donovan' television ad free of charge. Jason will be playing The Evil Ringmaster in Goldilocks and the Three Bears at . TV ads, created by VCCP, star Jason Donovan, the '80s pop singer and star of Australian soap "Neighbours" who was huge in the U.K., as well as Kim Wilde, the singer known for her hit "Kids in America." For viewers of the correct age to remember the mullet, Scott & Charlene’s big wedding, and that made “especially for you” reference, chances are you also noticed Bouncer the dog has changed breed from being a Labrador Retriever to a Jack Russell cross, who appears to be played by Paddy. The children from the ad are Bradley Ford and Georgia Wake. The campaign includes a set of TV adverts featuring stars from the 80s and 90s actor Jason Donovan and singer Kim Wilde. Donovan's ad in particular contains several pop-culture references that only '80s kids will appreciate—such as his duet with Kylie Minogue, "Especially for You," and his dog being named … The brand is relying on 1980s nostalgia to target "grown-up" chocolate lovers with the U.K. debut of its new chocolate bar variant, Darkmilk. Lindsay Rittenhouse In order to appeal to more adult taste buds, last week Cadbury released nostalgic television adverts, featuring 80s stars, Jason Donovan and Kim Wilde who both reminisce about times gone by, and unveil the new chocolate bar as chocolate made specifically for those that remember the mullets, the big weddings and are no longer ‘kids in America or anywhere else’. Cadbury goes retro with Darkmilk TV campaign | Talking Retail Are you a print subscriber? Cadbury has unveiled a nostalgic new campaign to celebrate all things ‘grown up’ for its latest product offering, Cadbury Darkmilk.. To celebrate the launch, Cadbury has joined forces with 80s and 90s icons Jason Donovan and Kim Wilde to speak directly to those familiar with pop culture from both decades – and invite them to try out the new delicious bar. Accompanying the TV ads, which were directed by Vince Squibb at Academy, will be a series of shorter films for digital and social media channels, using "behind the scenes" footage from the TV shoot, and showing crew staff in their teens and 20s spectacularly failing to recognize Donovan. His debut album Ten Good Reasons was the highest-selling album in the UK in 1989, with sales of over 1.5 million. Cadbury, which makes a chocolate-like substance for these definition-heavy days, is trying its hand at nostalgia for its new Darkmilk – which is a bit like its milk chocolate and plain chocolate, but isn’t. You may unsubscribe at any time. I hated this ad from the outset, mainly because of the stereotyped, dated impression it gives that people only cycle because they have no car, and that cyclists are kindy geeky, nerdy people. aka Damian Lillard drops a new diss track and music video for Hulu, Best of 2020 No. To celebrate the launch, Cadbury has joined forces with 80s and 90s icons Jason Donovan and Kim Wilde to speak directly to those familiar with pop culture from both decades – and invite them to try out the new bar. If you’re seeing this, it’s because you probably know who I am. Cadbury - Darkmilk - Jason Donovan 30 secs. - The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Collected 04/04/2014 Cadbury - I Can Boogie 30 secs. To match this, our films bring our grown up audience face to face with iconic stars of their younger years who are sharing some of those classic memories that brought us all together back in the day.”, “Darkmilk is for people who remember recording the top 40 on cassette and wearing Naf Naf jeans," add Chris Birch and Jonny Parker, creative directors, VCCP. Sign up to have it sent to your inbox. Forum Member 29/05/19 - 19:33 #14841. Tesco Clubcard Advert – The Power to Lower Prices – Music by Snap! Cadbury — Mum’s Birthday TV Advert — 2018 This Cadbury advert is an absolutely touching storytelling, that describes the true and pure mother-daughter love . This example clocks in at 30 seconds, and appeared here for the first time on 26 Apr 2019. This 2019 advert sees Jason Donovan describe Cadbury Darkmilk as a “Completely new type of chocolate. "So we thought it’d be brilliant to use the people they used to have on their bedroom wall to introduce Darkmilk to them–now that they’re all grown up and that.”, Need a credit fix? 4 hours 12 min ago, By Lindsay Rittenhouse His body of work is extremely versatile but his approach is always the same - his relaxed, effortless, yet down to earth manner generates an atmosphere of trust and authenticity that helps him to achieve the very best results. The two 30-second clips are aimed at “grown-ups” Mondelez has enlisted veteran pop singers Kim Wilde and Jason Donovan to star in the first TV adverts for Cadbury Darkmilk. replacement tickets to be sent to you. The launch is the biggest in 20 years for the iconic chocolate brand and also includes a PR campaign by Golin and sampling of over five million chocolate bars. - 10 months 1 week ago. This ‘It’s a bit grown up’ ad is accompanied by a similarly themed commercial starring singer Kim Wilde. The point of the ads is to signal that Cadbury's Darkmilk, which is made with 40 percent cocoa, will appeal more to adults than to kids. Let’s take a look inside and find out… She’ll create spaces for her pets to pause By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Dancing On Ice 2021 is just around the corner, and this year's line-up is full of famous faces ready to brave the ice. All clear? Creamy like milk chocolate, but also richer and darker too”. There will be two new bars and the chocolate makers promise that … That Kim Wilde advert for Cadbury is annoying me, just the way she speaks is so monotonous! By He initially achieved fame in the Australian soap Neighbours, playing Scott Robinson, before beginning a career in music in 1988.In the UK he has sold over 3 million records. 🤫 1. Starring a pop star from a band (admittedly before my time) strongly trying to appeal to the 40+ market. Former Neighbours actor Jason Donovan stars in this TV advert for the new Cadbury Dark Milk chocolate bar, and if you don’t recognise or remember Jason, that’s OK, it just means this ad isn’t aimed at you. Alexandra Jardine Cadbury's Category Director of Chocolate for, Northern Europe Peter Seymour, says in a statement, “We know our audience are looking for a new and more grown up taste when it comes to chocolate so we’ve introduced Cadbury Darkmilk to give a rich and creamy alternative for a delicious chocolate treat. This ‘It’s a bit grown up’ ad is accompanied by a similarly themed commercial starring singer Kim Wilde. 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CADBURY fans are in for a treat because soon you'll be able to buy dark chocolate Dairy Milk. A new TV ad features stars of yesteryear Jason Donovan and Kim Wilde speaking “solely to those” who are old enough to remember the former Neighbours star’s mullet or the words to Wilde’s number one hit ‘Kids in America’. Whilst his celebrity portraiture can be spotted in billboard-sized ad campaigns, his craft extends to editorial fields, referencing his fine art training. More annoying is surely the fact that Kim’s ad is outnumbered 85-1 by the Jason Donovan one. 2019 Skoda Advert – I Gotta Be Me – Song by Paloma Faith, 2019 VW T-Cross Advert with Model Cara Delevingne – Song by ESG, Spring 2019 Jacamo Advert – Not Giving In – Song by Tom Walker, Samsung Galaxy S10 Advert – Wireless PowerShare – How Ya Like That – Song by Olly Anna, 2021 Asda Advert – Smart Shopper – Music by Dire Straits, 2021 Gousto Recipe Boxes Advert – Give It Some – Music by OMD. You might not recognize the stars of Cadbury's campaign for its first major new chocolate launch in 20 years: but that's a sign that they're not aimed at you. The iconic Cadbury 'Eyebrows' dancing advert is 10 years old. The comical clips will make their small screen debut on Saturday (20 April), during ‘The Durrells’ and ‘Victoria’ on ITV. 16: Burberry debuts a mesmerizing, modern take on 'Singin' in the Rain', - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. She’s currently fronting ads for Cadbury’s Dark Milk alongside fellow 80s pop stars including Jason Donovan. Donovan's ad in particular contains several pop-culture references that only '80s kids will appreciate—such as his duet with Kylie Minogue, "Especially for You," and his dog being named "Bouncer" just like the "Neighbours" pooch. 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