Even though verbal communication, the ability to communicate messages through language, is often viewed as a more important or a more central type of communication, visual communication has many benefits and advantages in both personal and professional situations. So, visual communication is a communication where the ideas and information can be read or viewed through the means of visual aid. Visual Communication . Today, visual communication means more than using just a sketch or a photograph; the use of video, animation and powerful graphics is routine. Advantages & Disadvantages of Using Visual Aids in Public Speaking January 8, 2018 February 11, 2020 Anurag Aggarwal Institute of Entrepreneurship & Public Speaking In public speaking, when a speaker speaks in front of the audience, he not only puts his ideas in the form of words but may also use many other audio-visual aids. The advantages of visual communication benefit us daily. Many insects communicate with visual signals. Power of Visual Communication. A skull and two cross bones shows the meaning of danger. Using sound and lighting equipment improves communication by heightening the awareness of your audience’s sight and hearing. Make Communication Quicker And Simpler. Visual communication is the communication in which pictures, colors, graphics are used. Here are some of the advantages and disadvantages of using AV solutions Advantages. Pictures of foods and favorite toys or objects is a great way to start using a picture exchange system. The receiver gets the idea fast. A graph for example, showing company expenditure in a financial year, can be understood just at a glance, compared to paragraphs of text or a speech to convey the same information. Students can build both their verbal and non-verbal expressive communication through the use of visual supports when making requests.The action of giving a card to get something in return is a powerful cause and effect skill builder. Here’s why visual aids prove to be powerful tools: Enhancing the Presentation Visual aids help to add an extra element of interest to the presentation. These advertisements can be broadcast not just on TV, but also on the Internet, and on LED screens on the streets, thus reaching a greater number of people and having a greater impact. The color patterns and other markings on the wings of butterflies and moths facilitate species recognition in much the same way colored uniforms reveal the players’ affiliations on a football field. Audio visual communication is a productive form of communication. Information listed in bullets is no doubt simpler to process. It is becoming very popular day by day. So, visual communication is a communication where the ideas and information can be read or viewed through the means of visual aid. Now-a-days, most of the business organizations are using visual techniques to present the information. Now-a-days, most of the business organizations are using visual techniques to present the information. It is becoming very popular day by day. But, that same information in the form of an image or a video is processed even more quickly. Advantages of visual communication are: Quick communication is possible. The students/audience work with more zeal; help you teach accurate concepts; The visual experience is always better than a teacher bombarding the lesson from a book; Audio-Visual aids provide variety and provide different tool s in the hands of the teacher. The use of pictures and symbols is very easy for a fast communication. The use of visual resources plays a significant role in establishing an effective and fruitful communication. Advantages of Visual Communication. Advantages of visual communication. 2. A few examples include: Road signs communicate effectively via the use of symbols and icons depicting critical information needed on our journey. 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